Shawn Barber – Building Authenticity Through Tea

All Barista Camp 'coffeetalks' - by speakers such as Rachael Power, Shaun Barber and Mette-Marie Hansen - were recorded by our media partner European Coffee Trip. We'll be releasing the videos of these talks over the next months so we keep fuelling discussion and building an inventory of knowledge. Don't hesitate to add your comments here, or on our Youtube channel.

Berlin cafe Companion is well known for its coffee and tea alike and is the professional home of Shawn Barber. Shawn is excited about tea and he wants to make coffee people excited about tea through his talk and tasting at Barista Camp 2016!

Building Authenticity through tea and making tea that ‘doesn’t suck’ are key points to Shawn’s message while we listen to his story of sourcing and exporting tea. During this talk we can see similarities between the two industries and we're left asking ourselves 'why wouldn’t we dedicate the same attention to detail to tea?'

You can watch Shawn's talk below and if you enjoy BGE's Dialogue series and want to be a part of the live conversation, head over to register for Barista Camp here.

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Panel – How Did I Get Here?

All Barista Camp 'coffeetalks' - by speakers such as Rachael Power, Shaun Barber and Mette-Marie Hansen - were recorded by our media partner European Coffee Trip. We'll be releasing the videos of these talks over the next months so we keep fuelling discussion and building an inventory of knowledge. Don't hesitate to add your comments here, or on our Youtube channel.

An inspiring opportunity to discover how you might continue in your coffee career after life as a barista. Panel Moderator, Sarah Allen, quite rightly kicks of with a reminder to the audience that we’re all here because we love coffee before we hear from Martin Dzenis, Matthew Scott, Charlotte Horton and Sam Sullivan. 

One for the barista at a career crossroads – this panel connects well with Rachael Power's talk on Navigating Your Coffee Career.

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Jerome Ribot – Hello Behavioural Economics

All Barista Camp 'coffeetalks' - by speakers such as Rachael Power, Shaun Barber and Mette-Marie Hansen - were recorded by our media partner European Coffee Trip. We'll be releasing the videos of these talks over the next months so we keep fuelling discussion and building an inventory of knowledge. Don't hesitate to add your comments here, or on our Youtube channel.

This talk begins with an introduction in to the theory of Homo Economicas and the rational man – we think we’re making rational decisions of our own volition but are we?!

Ribot then dives into his key principles or biases of behavioural economics which can be applied to your coffee business. The key biases that have arisen from Ribot’s research include defaults, scarcity, risk aversion and choice paradox. We learn how to streamline the customer process through default choices, managing expectations through anchors and refrain from giving our customers too much choice. 

This is a fascinating and insightful talk into the world of behavioural economics and how we as humans respond to a range of retail situations. You’ll finish watching this talk with a great sense of how to make small adjustments to the way in which you try to market and sell your products.


For the last 10 years, Jerome Ribot has been co-founder and chief design officer of ribot, an award-winning design studio in the UK that creates digital products for companies like Google, Channel 4 and Tesco. His new company is coglode.com, a resource that distills the latest behavioural research into bite-size advice for businesses.

FURTHER READING AND WATCHING