Jerome Ribot – Hello Behavioural Economics

All Barista Camp 'coffeetalks' - by speakers such as Rachael Power, Shaun Barber and Mette-Marie Hansen - were recorded by our media partner European Coffee Trip. We'll be releasing the videos of these talks over the next months so we keep fuelling discussion and building an inventory of knowledge. Don't hesitate to add your comments here, or on our Youtube channel.

This talk begins with an introduction in to the theory of Homo Economicas and the rational man – we think we’re making rational decisions of our own volition but are we?!

Ribot then dives into his key principles or biases of behavioural economics which can be applied to your coffee business. The key biases that have arisen from Ribot’s research include defaults, scarcity, risk aversion and choice paradox. We learn how to streamline the customer process through default choices, managing expectations through anchors and refrain from giving our customers too much choice. 

This is a fascinating and insightful talk into the world of behavioural economics and how we as humans respond to a range of retail situations. You’ll finish watching this talk with a great sense of how to make small adjustments to the way in which you try to market and sell your products.


For the last 10 years, Jerome Ribot has been co-founder and chief design officer of ribot, an award-winning design studio in the UK that creates digital products for companies like Google, Channel 4 and Tesco. His new company is coglode.com, a resource that distills the latest behavioural research into bite-size advice for businesses.

FURTHER READING AND WATCHING

Rachael Power – Progression: Navigating Your Coffee Career

All Barista Camp 'coffeetalks' - by speakers such as Rachael Power, Shaun Barber and Mette-Marie Hansen - were recorded by our media partner European Coffee Trip. We'll be releasing the videos of these talks over the next months so we keep fuelling discussion and building an inventory of knowledge. Don't hesitate to add your comments here, or on our Youtube channel.

At Barista Camp 2016 we invited an incredible line-up of speakers to join us for lectures and group tastings – a tried and tested formula for those afternoons at Camp where you want to engage with knowledge outside of the SCA Diploma System. The first in our #Dialogue releases comes from Rachael Power, Head of People at Taylor St Baristas, she certainly knows a thing or two about the career of a barista. Watch this talk for advice on career progression and a plan for making informed career choices through personal assessment.

As always, make sure to scroll down to the links below, for further reading and watching, and don't hesitate to share more!


Rachael is passionate about supporting people to achieve their ambitions through continued growth and development and offers an HR perspective on succeeding in the world of specialty coffee.

Rachael has worked in specialty coffee for the last 3 years, currently as Head of People at Taylor St Baristas, one of London’s premier speciality coffee collections.  Prior to Taylor St, Rachael worked at Harris + Hoole.

In various positions, Rachael has been responsible for the end-to-end People function including the attraction and hiring of new staff, the creation of learning and development programmes, and cultural practices aimed at developing high-performing environments. Her work has been recognised for excellence by a number of external bodies, including The Times Top 100 Graduate Employers, Personnel Today and Chartered Institute of Personnel and Development (CIPD). 

Rachael’s education, training, and professional accreditation is in the field of Business and Human Resources (HR). She has nine years of experience working within the Retail and Hospitality industry, across a variety of businesses ranging from multinational corporation employing more than 500,000 people through to start-ups and small businesses employing less than 100 staff.

FURTHER READING AND WATCHING

CoLab: Antwerp – Afternoon Panel

All CoLab: Antwerp 'coffeetalks' - by speakers such as Charlotte Malaval, Emma Sage and Stephen Morrissey - were produced by our content partner Tamper Tantrum. We'll be releasing the videos of these talks over the next months so we keep fuelling discussion and building an inventory of knowledge. Don't hesitate to share your comments, thoughts or any additional reading links.

The final in our instalment of Dialogue from CoLab: Antwerp sees Stephen Morrissey, Marco Wellinger and Emma Sage take back to the stage to elaborate on their talk topics and take questions from the audience. Promoting variety kicks off the panel discussion as the speakers discuss the danger of the internet, trendsetting and the full circle of coffee in the past ten years. Emma & Marco respond to questions regarding coffee research on a world level – a fitting topic considering the current merge between SCAE & SCAA before input from the audience promotes debate surrounding what's relevant to customers compared to coffee folk. 

That's it for CoLab: Antwerp but be sure to check out the six varied and engaging coffee talks that have previously been released. You can expect more releases in our series of Dialogue videos following the talks at Barista Camp and CoLab: Barcelona.